IAMS Teams with Strava for Virtual 26-mile Dog Run Marathon

IAMS™ has partnered with fitness app Strava to introduce a new virtual dog run marathon covering a full 26‑mile distance. The challenge was unveiled alongside Olympic gold medalists Tara Davis‑Woodhall and Hunter Woodhall, who helped promote the idea of giving four‑legged training partners their own marathon experience. Participants can sign up through Strava, track their dogs' runs, and earn digital badges while supporting IAMS’ commitment to pet health and activity. The initiative aims to encourage owners to keep their dogs active and engaged through a fun, community‑driven event.